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Vivo made a V1 chip, but imaging is not only its only pursuit!!

“The X70 series released in September will be equipped with our independent imaging chip V1.” When Hu Baishan, executive vice president of vivo, officially announced the news to the public at the scientific and technological innovation media communication meeting on August 27. The matter of self-developed chips is finally settled. For vivo’s strategic goal of a long video track, the self-developed video chip is like the 14,000,605 endings that Dr. Strange has seen. This is something that will definitely happen.

 In this era of hardware awakening, all manufacturers are aware of the importance of core technology. The hardware capabilities are strong enough so that they will not be stuck by others, and they will not be trapped in the “siege” that they cannot break through. At the same time, as “image” has gradually become the main battlefield for mobile phone brand differentiation, it can control the imaging effect, and the return period is relatively short, so it has naturally become the first choice for many mobile phone manufacturers to develop their own chips.

For vivo, although V1 is just a small image chip, when it is integrated into vivo’s image system, the “chemical reaction” that can be generated will be like a butterfly fanning its wings, and it will gradually spread with the X70 series as the source. Come.

From micro-head to Zeiss T* coating, vivo’s ambition for mobile phone imaging is getting bigger and bigger. Now vivo has successfully developed its own independent imaging chip V1, which means that the current chips on the market are no longer able to Meet vivo’s product planning and technical requirements.

In other words, the first vivo X70 series mobile phone equipped with the V1 chip to be released in September will rewrite the high standard of “imaging” in the smartphone industry with new advantages different from the past. When the V1 chip begins to coordinate the technological advantages that vivo already has, such as outsole lens, micro-pan, Zeiss, core algorithm, etc., a new mobile phone imaging revolution is gaining momentum.

What made Vivo’s mind about self-developed chips?

Just as more and more behind-the-scenes musicians choose to go to the stage to show their talents. The ISP, which was previously only packaged inside the processor, has now become a high-frequency material for the “show strength” of various manufacturers. More and more consumers are paying attention. In the past two years of mobile phone conferences, ISP chips have become more and more present. Apple, Samsung, and Huawei are all manufacturers that have already applied self-developed ISP modules in their products. For vivo, locking its first self-developed chip as an imaging chip is, on the one hand, out of technical considerations, on the other hand, it is the best response to consumer needs and embracing the imaging experience.

As one of the three core components (ISP, CIS, lens) that constitute the imaging function of a mobile phone, ISP most directly affects the pixel level supported by the mobile phone processor, such as the Qualcomm Spectra 580 ISP single lens carried by the Snapdragon 888 Supports up to 200 million pixels.

At the same time, ISP also determines the focus, imaging speed, image quality, color preference, etc. of the mobile phone camera, and its importance is self-evident. Such high-frequency use, and consumers can immediately perceive the improvement after investment, and in terms of “differentiation”, it can provide many personalized adjustment links for the entire image system. It can be said that these results of self-developed image chips are positive. It is what Vivo currently needs. In addition, the independent imaging chip itself does not require a very advanced manufacturing process like Soc. It can be implemented quickly from design to development. It is precisely these conditions that are like “long drought and rain”. Prompted vivo to think about self-developed chips.

Humans observe the world through their eyes, and mobile phones use the “core” to interpret the world. The pictures and photos that we see on the screen of the mobile phone through the lens are a series of numbers and a series of digital signals. We often use the shade to describe the shade of the color, and the mobile phone uses the coordinate axis. The ups and downs show the difference between colors. ISP is to digitize the picture and turn it into a node of digital language that the mobile phone can understand.

When the mobile phone camera collects images, it will encounter many factors that affect the image quality. Changes in noise, chromatic aberration, brightness and darkness will cause the device to fail to restore the real picture. The role of the ISP is to reduce noise, auto exposure, auto focus, Automatic white balance, image sharpening and other operations convert the data collected by the sensor into a digital stream close to the real scene.

Since the current mobile phone chips are all built-in ISPs, you can also understand that the ISPs currently used by most mobile phones are “public version goods.” In the same state, if the AP is the same, the ISP standard is also the same. Therefore, mobile phones produced based on the same AP have the same ISP performance, and there is not much room for tuning. And if you choose to add a professional imaging chip like vivo, you can fully incorporate your own brand’s camera debugging style into it, realize richer design plans, and provide better performance and effects than the SoC’s own ISP. , To enhance the differentiation of mobile phone imaging capabilities, to provide users with richer and high-quality products.

It is foreseeable that with the support of the V1 chip, the X70 series will usher in a new round of improvements in portraits, night scenes, anti-shake and video, and more likely will reshuffle the existing mobile phone image format. Breaking away from the shackles of the traditional chip manufacturer’s R&D cycle, vivo through V1 will more quickly understand and grasp the latest needs of user groups for mobile phone imaging. For vivo and vivo users, it is a liberation and freedom of imaging.

 Science and technology innovation is the driving force behind the advancement of a technology company. Without a strong technical reserve and technological innovation, there would be no foundation and ability to support product innovation. Vivo has never been stingy in investing in innovation. It boldly dares to do it. It has a paranoid stubbornness in insisting on the long video track. If you put all the smartphones on the supermarket shelves one by one, then vivo X The series will definitely occupy the most eye-catching position in the “image area”.
The accumulation of these imaging technologies and advantages will not only improve the intuitive imaging effects, but also bring experience and emotional resonance to vivo users.

Vivo followed its own set of basic logic when formulating the four long tracks of “design, imaging, system, performance imaging, design, system, and performance”. First, consumers are always concerned about things, such as design and performance. Vivo will try to find things that iterate through focusing in this direction. Second, the viable space of vivo, such as images, is what consumers have always been. Things to pay attention to. Although mobile phones have replaced card cameras, there is still a big gap between mobile phones and professional cameras in taking pictures and videos. Therefore, there is a lot of room for “doing”, which means that vivo can still pass Technological progress has shortened the gap in this part, so vivo has seen the current point in time and demonstrated the huge value embodied in the input-output ratio of self-developed chips through vivo V1.

The product is the cause, the brand is the result. Now for vivo, if you want to hit the high-end, self-developed chips may have become the only way. Even though Vivo’s self-developed chips are only in the early stage of “converting algorithms to IP”, this has already shown that Vivo has been involved in the supply chain, and Vivo V1 will also become Vivo’s differentiated experience in shaping products. Important sign. Of course, in the future, it is not ruled out that vivo will make other chips on “other tracks”. After all, it is the X series that “carry out the image to the end”, and the X series is obviously not the only pursuit of vivo.

Rucas, xiaomi leading distributor in Hongkong.
Focusing on China A Brand’s Eco Accessories Product, like Amazfit, Haylou, Ninebot, Roborock, Dreame, Imilab, 70Mai, Deerma. We keep hundreds of Xiaomi SKU with stock in HK and Shenzhen warehouse stably in order for soonest lead time.

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