Let’s Take A Look at the Global Version of Douyin【TIKTOK】
In January 2020, TIKTOK’s global App Store and Google Play downloads reached 104 million times, making it the world’s most downloaded mobile application, with more than 1.82 billion downloads worldwide.
This app is a smartphone that has grown wildly around the world and can no longer be ignored by anyone.
From the data point of view, TIKTOK has become the next competing new traffic entrance for cross-border e-commerce.
Although TIKTOK has not yet fully entered the stage of commercialization, according to many practitioners, in May 2020, the overseas version of Douyin TIKTOK will fully open the shopping cart business.
By that time, TIKTOK users can place orders directly through shopping links, bringing a steady stream of wealth to influencers and cross-border e-commerce.
According to research, 79% of consumers believe that video is the easiest way to learn about brands online. The same research shows that nearly three-quarters (74%) of consumers are able to establish a direct connection between watching videos on social media and their purchasing decision process.
In fact, about half (46%) of consumers said they bought by watching branded videos on social media, while another third (32%) of consumers have considered watching videos to buy products.